Audience Insights for the Rugby World Cup, 2015
Location intelligence platform Near has used mobile behaviour of audiences at Rugby World Cup matches to pin point advertisers key audience.
This is a game changer for marketing companies as brands can now achieve more accurate targeting and attribution than ever before.
Heineken scored big with their £20 million partnership deal as the audience was primarily males aged 26 to 50.
However during the final both the female demographic and audience members aged 16 to 26 increased.
Check out the infographic below.
As published in The Drum.