Rebranding your startup - lessons learnt

Christening your baby as an entrepreneur can sometimes be a daunting task. Especially when today most industries are crowded with numerous startups. The name that you wanted is already taken. But the bigger challenges are:

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Auto brands and data driven mobile marketing

Mobile data analytics combined with Internet of Things is giving brands deeper insights about their customers and the ability to target them based on their preferences, lifestyle and location...

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Marketers need to rethink their use of geo-location data

Being able to identify a consumer’s location to deliver relevant and contextualised ads in real time represents a game changer for advertisers, and research by mobileSQUARED has revealed that 70-80% of brands active in mobile are keen to utilise geo-location targeting...

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