5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands...

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How location data can help urban planners in their smart city initiatives

Smart cities may very well be the urban centers of tomorrow. Creating these cities, however, will take a great deal of careful planning by urban developers along with access to a large pool of data...

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5 reasons that location is data's missing link

Location data bridges the gap between the digital and physical worlds. There are diverse sources of location data available today, and converging them can give us holistic consumer insights...

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Why all we want for Christmas is consumer insight

The festive lights are up on Oxford Street and Selfridges has unveiled a sequin-adorned Father Christmas window display. It can only mean one thing – the biggest shopping period of the year has begun...

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Near platform introduces PlaceMatrix, enhances spatial precision

We are pleased to publicly announce the availability of PlaceMatrix - our proprietary repository of building footprints in the Near Platform - currently being used in Allspark, our audience curation product...

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