Near platform introduces PlaceMatrix, enhances spatial precision

We are pleased to publicly announce the availability of PlaceMatrix - our proprietary repository of building footprints in the Near Platform - currently being used in Allspark, our audience curation product...

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Understanding the 3 Location Data conundrums

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions...

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