Understanding the 3 Location Data conundrums

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions...

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How Location Intelligence Helps Businesses Improve Marketing Effectiveness In The Now

With today’s ever-evolving technological climate, mobile devices are a sort of extension of ourselves. Rarely do they ever actually leave our sides and rarely do we ever not need, or use them...

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