2015: Year-end Reflections

As we draw towards the end of 2015 and take a look back, the year has been one of the most fruitful and professionally satisfying. We witnessed 300% growth in revenues through our platform and scaled up externally, as well as internally.

The analysts have forecasted the Global LBS platform market to grow at a CAGR of 22.42% over the period 2015-2019. This market includes various location-based use cases such as marketing, search, indoor positioning, and analytics. We are very proud to be amongst the six key players, from around the globe in this space.

Earlier this year, Gartner recognized us as the Cool Vendor in Consumer Dynamics. This recognition highlights companies that are providing innovative approaches to digital businesses for understanding why consumers do what they do, for consumer segmentation, and for building digital relationships. We were amongst the five players chosen from around the globe for this recognition.

This year also saw key hires for us across geographies and functions. We had some remarkable talent joining the team, from inside and outside the industry. On the business side we had Cameron Curtis join us as the General Manager for Australia & New Zealand and Ken Parnham came on board as the General Manager for Europe, our newly launched geography. Across functions, we had Madhusudan Therani sign on as the Chief Technology Officer, and Rahul Agarwal joined us as the Vice President of Finance. We also got a boost to our data partnerships team with Aditi Kohli joining us as the Director of Partnerships.

Despite the significant growth in our team, we have been able to successfully maintain our culture across all six offices. Furthermore, we have been uncompromising in our policy to hire only superstars in all positions. Though we had amazing tech talent join us in 2015, we are always actively looking out for tech superstars to build out the next generation of our systems to cope with the scale we are aiming for the coming year.

In 2015, we have seen 10x growth in the data that we store and analyze. We are adding 100 Mn new users every month and are processing over 3 Mn events per second through our pipelines, and this continues to grow exponentially. Partnerships like Google, Experian, Telstra, Roy Morgan, and oOh! Media have led us to work on high-end data systems, and has increased our urgency to hire exceptional talent skilled in working on our cutting edge technology.

Another product offering with sizeable traction this year was our consumer insights piece. We saw a lot of brands commissioning and utilizing our mobile data insights for business, and not just marketing intelligence. Our notable consumer dynamics driven research efforts in 2015 included Black Friday shopper studies, Rugby World Cup study on sports audiences, and a study on Australian university students in the higher education category.

New offices, new hires and strong growth have defined 2015 for us. As we end this year on a high note, we are very excited about our offerings in 2016. Wishing all of you a very happy and prosperous New Year!