How to get the best out of your company’s board members

It’s essential for the board members to work together as an efficient team – this means the first action for any CEO is defining everyone's roles...

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Three Data Trends that will Define 2017

2017 is nigh, and it’s the time of the year to look into the crystal ball and try to predict what the future holds for us...

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All I want for Christmas is… retail analytics

Singapore’s retail sector has hit some tough times. Several home-grown names have been dealt blows and malls are feeling the brunt of escalating vacancy rates, highlighting the growing plight of retailers here...

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How did 2016 put location on the map for businesses

In 2016 the penny dropped, businesses finally realised what consumers have known for a while: location plays a bigger part in our lives than anyone gives it credit for. Lost? GPS. Need a lift? Uber. Peckish? Just Eat, Deliveroo, Hungry House...

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands...

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How location data can help urban planners in their smart city initiatives

Smart cities may very well be the urban centers of tomorrow. Creating these cities, however, will take a great deal of careful planning by urban developers along with access to a large pool of data...

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5 reasons that location is data's missing link

Location data bridges the gap between the digital and physical worlds. There are diverse sources of location data available today, and converging them can give us holistic consumer insights...

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Why all we want for Christmas is consumer insight

The festive lights are up on Oxford Street and Selfridges has unveiled a sequin-adorned Father Christmas window display. It can only mean one thing – the biggest shopping period of the year has begun...

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Near platform introduces PlaceMatrix, enhances spatial precision

We are pleased to publicly announce the availability of PlaceMatrix - our proprietary repository of building footprints in the Near Platform - currently being used in Allspark, our audience curation product...

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Over 1 billion devices, and counting

It gives me immense pleasure to announce that we are profiling over a billion devices globally at Near today. It has been a milestone we always wanted to achieve, and this comes at a juncture when our platform has become truly global...

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5 Tips APAC Marketers Should Consider in Data-Driven Targeting

Media planning has become a bigger challenge as marketers and agencies become more sophisticated with their data use...

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Why businesses need to wake up to the opportunity of location intelligence

Sometimes, everyday things become so familiar they almost disappear. The brain files them away as given entities and we sleepwalk past — seeing without noticing...

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How will the virtual reality opportunity develop for brands?

Advances in virtual reality have developed rapidly in recent years and technology that was once considered futuristic has finally hit the mainstream...

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4 ways data products are redefining brand interactions

Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries...

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A marketer’s line-up to festival success

The worst mud in 20 years did nothing to dampen spirits as Glastonbury goers donned their wellies and waterproof onesies, flagged down a passing wheelbarrow, and made sure the soggy event was still something to tweet about...

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Understanding the 3 Location Data conundrums

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions...

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How Location Intelligence Helps Businesses Improve Marketing Effectiveness In The Now

With today’s ever-evolving technological climate, mobile devices are a sort of extension of ourselves. Rarely do they ever actually leave our sides and rarely do we ever not need, or use them...

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Why QSRs in Australia should leverage Mobile Location Data for enhanced consumer understanding

In Australia, the Quick Service Restaurant (QSR) industry will see an annual revenue growth rate of 2.4 percent in the next five years. This market, which is led by McDonald’s and Subway has an annual revenue of more than $15 billion currently and employs more than 150,000 people...

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Is Location Data the Attribution Solution?

There are some things in marketing land that are taken as a given — a TV slot during the Super Bowl, for example, is guaranteed to bag the top social media spot...

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Fast forward to 2026: the potential of location technology

Location is becoming key to making the most of our favourite services, and it seems we are increasingly willing to allow our whereabouts to be identified if it will provide us with greater convenience....

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How Australian supermarkets can acquire consumers using insights from location data

With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry, it's safe to say that competition for getting customers is fierce...

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Six ways mobile location data will play a crucial role in 2016

With almost three quarters ( 74%) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensable marketing tool. In 2016, marketers will increasingly look to mobile location data ...

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2015: Year-end Reflections

As we draw towards the end of 2015 and take a look back, the year has been one of the most fruitful and professionally satisfying. We witnessed 300% growth in revenues through our platform and scaled up externally, as well as internally...

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Beat Ad Blocking by Leveraging Mobile Data

Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, our General Manager for Europe argues for applying valuable insights into consumer behaviour ...

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How the QSR industry can leverage mobile data in APAC

The adoption of mobile as a marketing tool is increasing across verticals, particularly within the Quick Service Restaurant (QSR) industry. As “out of home” food and drink consumption grows, presence in areas with high population...

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5 Marketing platform essentials you can’t ignore

Today’s marketers have access to a massive amount of customer data. Customers are able to shop anywhere, and at any time. Retail sales get influenced by online research, in-store availability...

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How can brands use mobile data to turn browsers into buyers this Christmas?

Purchases via smartphones and tablets drove sales last Christmas. Consumers spent £5.18bn via mobile devices, with John Lewis experiencing an impressive 76% of Christmas Day traffic from mobile...

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So, what happened at the Museum of Contemporary Arts (MCA) during Vivid Sydney this year?

For lovers of big ideas, like the crowd at this year's Vivid Sydney festival, it's hard to beat a setting like the Museum of Contemporary Arts. In a festival that is dedicated to bringing together creative and business leaders to discover...

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How Retailers Can Leverage Mobile Data in Today’s Data-Driven World

As the retail landscape evolves, it’s only natural that brands are shifting their focus away from the traditional online platforms. Increasingly, retailers are casting their gaze at the endless opportunities provided by mobile retail...

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Harnessing the Power of Mobile Data for More Effective Cross-Channel Marketing

The retail landscape has changed beyond recognition. Intelligent devices are creating a culture of interconnectivity and consumers now expect a flexible shopping experience that reflects their interests and device preferences...

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Rebranding your startup - lessons learnt

Christening your baby as an entrepreneur can sometimes be a daunting task. Especially when today most industries are crowded with numerous startups. The name that you wanted is already taken. But the bigger challenges are:

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Auto brands and data driven mobile marketing

Mobile data analytics combined with Internet of Things is giving brands deeper insights about their customers and the ability to target them based on their preferences, lifestyle and location...

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Marketers need to rethink their use of geo-location data

Being able to identify a consumer’s location to deliver relevant and contextualised ads in real time represents a game changer for advertisers, and research by mobileSQUARED has revealed that 70-80% of brands active in mobile are keen to utilise geo-location targeting...

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アドニア社は「アド」を外し、新たな社名を「ニアー」に変更

今日は非常に刺激的な日です。2年前、当社はインテリジェントモバイル広告向けの位置データの使用を開始しました。かねてより、当社はカスタムオーディエンスを構築し、消費者インサイトを強力かつリアルタイムに捉え、オフラインアトリビューションを分析するためのブランド強化に取り組んできました。。。

続きを読む。。。

モバイルデータを活用して購買意欲を高める

現代の消費者はデータに関しては口うるさい集団です。彼らはウェブサイトを訪れる度にECサイトを閲覧し、広告をクリックし、さらにはお気に入りのソーシャルメディアネットワークでブランドをチェックし、「いいね!」や「フォロー」をし、データの痕跡を残しています。。。

続きを読む。。。

データ収集のためにドローンを用いた実験を実施

グローバル・ロケーション・プラットフォームの設計手法からアドテクノロジーのインフラ構築に至るまで、ニアーでは常に、テクノロジーに関して革新的アプローチを考案しています。地域全体における無線データの収集準備にあたり、当社は興味深いアプローチを採用しています。。。

続きを読む。。。

2015年のモバイル広告を形作る5つの側面

アドテクノロジーは大きな改革を遂げており、今日、モバイルがその牽引役となっています。2014年はモバイル広告の年だったと言えますが、2015年はこの業界にとってさらに刺激的な1年になることでしょう。今年は以下の5つの側面に触れる機会が多くなるでしょう。これらはモバイル広告に変化をもたらすものと考えられます。。。

続きを読む。。。

Another Post with Imag

当社の成功を支える設立当初からの企業文化

私が常に意識していることは、いかにしてすばらしい企業文化を維持するかということです。失敗を振り返ってみたとき、そこには常に何らかの面で文化的な不一致が関わっています。当社が成長を遂げ、様々な地域、民族、企業および経験から優れた人材を引き寄せている現状において、すばらしい企業文化を持つことは当社にとって最優先事項となります。。。

続きを読む。。。

伝統とモバイルのメディアコンバージェンス:ゲームチェンジャー?

数日前、私が飛行機に乗るためにチャンギ空港にいた際、興味深いあるものが目に留まりました。高級ブランドの大きな看板を見つめていた男性が、スマートフォンに何かを打ち込んでいたのです。彼は看板を見上げ、スマートフォンに視線を戻していました、私は彼が何をしているのかを探らずにはいられませんでした。。。

続きを読む。。。

モバイル広告の新たな波

10年前、私の父(外科医)が日頃から大事にしていたものは7つありました。それは、新聞、固定電話、ポケットベル、医学雑誌、カメラ(手術中に画像を撮影するためのもの)、古いスライド映写機、そしてダージリンティーです。そして現在、父が大事にしているのは、iPhone5とダージリンティーの2つです。。。

続きを読む。。。

新たなロケーションベース広告として、位置情報に基づくオーディエンスを展開

GPSやオペレーターの手を借りることなくユーザーのジオロケーションを把握できる独自のロケーションプラットフォームを構築する決断を下した時点において、これは当社にとって無理難題でした。アジア太平洋地域のロケーションを最も詳細に網羅すべく、4,000の都市や街を対象範囲とし、フィーチャーフォンとスマートフォン全体で95%のロケーション検出記録を上回り、ロケーションベース広告を展開する地域最大の企業となることが当社の目標でした。それは2009年のことでした。。。

続きを読む。。。